I’ve learned that people rarely remember what a brand says. They remember how a moment made them feel - especially when it seems natural, almost accidental. A glance that lingers a second too long. A pause that wasn't in the script. A choice a character makes that costs them something. That’s often where a protagonist's truth and a brand's credibility quietly reveals itself.

 

I trust subtext, allowing the audience to connect the dots. I like restraint and leaving space - in performance, in framing, in storytelling. When a moment feels honest, the brand doesn’t have to announce itself, it earns its place within the story. Whether I’m directing a brand film or a piece of cinema, my aim is the same: to create work that feels observed, distinctly human and lingering. A film that stays with the viewer long after it ends.

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My debut feature Sumo Didi has been official selections at:​

• Tokyo 2023 Nominee - best film and director (Asia Future)

• Palm Springs 2024 Voted into the Best of Fest films

• New York-IFF 2024 Nominee - best debut film and best screenplay